How we estimate projects honestly (and why most agencies don’t)

The estimating framework we’ve evolved over 240 projects. Plus the three "smell tests" we use to spot a project that’s going to blow up.

Background

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What we did

• Step one — analysed the situation
• Step two — proposed a plan
• Step three — shipped it

What we learned

Sometimes the obvious answer is the right one — but you only know that after testing the non-obvious answers first.

A short code sample:

function helloPandasofts(name: string) {
  return `Hi ${name}, welcome to the studio journal.`;
}

Wrapping up

That's the gist. Read more in the studio journal or say hello.